1. Introduction
1.1 At _Baseline we protect and respect your privacy. We work very hard to keep your information safe, and we want our use of your data to be secure. We follow strict procedures on how personal information is stored and used, and we also limit who sees it to help stop any unauthorised person from getting hold of it.
1.2 This Privacy Policy (and any other documents referred to in it) sets out the basis on which we will process and use any personal information about our website visitors that we collect from them and provide to us. Please read this Privacy Policy carefully to understand our practices regarding your personal data and how we will treat it. ‘Website’ refers to all the sites connected to _Baseline at https://www.baselinegroup.co.uk.
2. Identity and Contact Details
2.1 We have a legal duty to protect the personal information that we collect under the Data Protection Act 1998, (the “DPA”) and the General Data Protection Regulation (EU) 2016/679, (the “GDPR”).
2.2 For the purposes of the DPA and GDPR, we are the ‘data controller’ and are located at:
_Baseline, Trelawn House, 34 North Bar, Banbury, Oxfordshire, OX16 0TH
2.3 Questions, concerns, comments, requests or complaints regarding this Privacy Policy, our Website and/or our use of your personal information should be addressed to sales@baselinegroup.co.uk or by contacting us at +441295253253.
3. Personal Information We Collect from You
3.1 We may collect and use various personal information about visitors to our Website. Details of this information are set out below:
a. When you make an enquiry of us, we will collect your name, contact information and details about the service you are interested in so that we can provide you with the information that is of interest to you.
b. We will collect and use certain technical information about you and your visit when you visit our Website (covered in our Cookie Policy)
c. We will collect details of your website questionnaire if you submit one to us.
d. We will collect details of your project if you submit these details to us.
e. We may collect certain other information you give us, for example, if you report a problem with our website.
4. Bases for Processing Your Data
4.1 We collect and use Website Visitors’ personal information on several bases. Across these bases, your rights as a data subject are balanced against our legitimate interests in promoting and selling its services. The bases for processing your data are:
a. Your consent – you, as a customer, potential customer or potential employee (data subject) have consented to the processing of your personal data. This will have been done by consenting to receive marketing information on our website. You can change or opt out of these preference choices at any time should you wish to do so. This can be done via email at sales@baselinegroup.co.uk or by contacting us at +441295253253.
b. Our Legitimate Interests – we may also process your personal data to provide information about our products, services, and any offers you may be interested in. This does not affect your rights in any way to withdraw your consent to us sending you this information, and this can be done via email at sales@baselinegroup.co.uk or by contacting us at +441295253253.
c. Our contract with you – if you have enquired about our services, then the processing of the personal data provided when you enquired through our website is necessary for the performance of our contract with you.
d. Our legal obligation – in certain circumstances, when _Baseline has been requested and by complying with a legal obligation to the relevant UK authorities, then we will process data to fulfil this obligation. This may be with the Police or other governmental or judicial authorities as requested.
5. Sensitive Personal Information
5.1 We do not knowingly collect sensitive personal information.
6. How We Use Personal Information
6.1 We use your information to provide the information you have requested, to enter into contracts with you (if applicable), and to provide you with a good experience of our Website. Without this information, we may be unable to correspond with you, send you email newsletters, provide you with information and/or services you requested, or enter into contracts with you.
6.2 We collect and use personal information about our Website Visitors for the following purposes:
a. Responding to your enquiries, corresponding with you and recording any communications.
b. Providing the products, services and information you ask us for and carrying out our obligations under any contracts we enter into with you.
c. Send you marketing materials if you have agreed to receive these. These can be unsubscribed from any time using links provided in the e-mails or by contacting us via email at sales@baselinegroup.co.uk or on +441295253253.
d. Providing information about changes to our services.
e. Upholding your right to have your data erased.
7. We do not share website visitors’ personal information with third parties to send them marketing information
8. Where We Transfer and Store Personal Information
8.1 The personal information we collect from our website visitors will not be transferred to, and stored at, destinations outside the European Economic Area (the “EEA”).
9. Retention of Personal Information
9.1 We will keep your personal information for limited and appropriate periods only. If you are a potential client of our business, we will retain any information you may provide through the website only for as long as is necessary to fulfil our contractual commitments unless otherwise agreed by you.
10. Your Rights in Your Personal Information
10.1 You have certain rights in respect of the personal information that we hold about you. Details of these rights are set out below. To exercise any of these rights, please get in touch with us.
10.2 We will process all personal data in line with your rights, in each case, to the extent required by and by applicable law only (including by any applicable time limits and any requirements regarding fees). We will respect your personal information rights in respect of:
a. Access. We will confirm whether we are processing and using your personal information at your request. If we are, we will provide you with a record, and a copy, of such personal information and/or other details to which you are entitled.
b. Rectification. We will correct any inaccurate personal data and complete any incomplete personal data (including by providing a supplementary statement) that we hold about you.
c. Prevention of processing likely to cause damage or distress. We will respect your rights under the DPA and GDPR to require us to cease or not to begin processing your personal information for a specific purpose or in a specific way that will likely cause you or any third parties unwarranted damage or distress.
d. Erasure. We will erase your personal information at your request without undue delay.
e. Restriction. We will restrict processing your personal information in certain circumstances if you ask us to do so.
f. Data portability. We will provide you or third parties on your behalf with a copy of any personal information that we hold about you that you have provided to us in a structured, commonly used and machine-readable format.
g. Objection (including objection to direct marketing). We will respect your general rights to object to processing your personal information in certain circumstances, including for direct marketing purposes. We will usually inform you (before collecting your data) if we intend to use your information for such purposes or if we intend to disclose your information to any third party for such purposes.
11. Cookies
Our Website uses “cookies” and other tracking technologies placed and stored on your computer hard drive or in the browser memory if you agree when you visit our Website.
We use technical information gathered in this way for site management and security purposes and for:
a. Improving our Website and ensuring that content is presented effectively.
b. Managing our Website and ensuring that it is safe and secure
c. Administering our Website and internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes. (automatically collected technical information about visits to our Website is used for these purposes).
You can find out what cookies we use and how to switch them off by clicking here: Cookie-policy.
12. Changes to Our Privacy Policy
12.1 We reserve the right to modify this Privacy Policy occasionally. Any changes we make in the future will be posted on the website: https://www.baselinegroup.co.uk/cookies. You should check back frequently for any updates or changes to our Privacy Policy.
13. Complaints
13.1 If you have any complaints regarding this Privacy Policy that you feel have not been resolved by talking to us, you may also contact the UK Information Commissioner at 0303 123 1113 or https://ico.org.uk/.